Apple’s iPhone 5S And 5C Hit 9 Million Mark
Apple’s iPhone 5S and 5C hit 9 million mark in just three days after launch. It has again beat the odds and overwhelmingly exceeded analysts’ expectation. This is a record breaking sales, much higher than 5 million sales of predecessor iPhone 5 last September 2012.
In a press release today , Apple CEO Tim Cook said, “This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales. The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
This great victory also calls for a double celebration, as Apple announced that 200 million devices are now running the redesigned iOS 7, making it the fastest software upgrade in history iOS 7. The new operating system was introduced last September 18, 2013.
If the success continues, Apple could well achieve beyond its target of fourth quarter 2013 revenue between $34 billion and $37 billion. That remains to be seen.
The iPhone 5S and 5C went on sale in 11 countries including China starting September 20, 2013. It is the first time that Apple rolled out its flagship device in China on the same day. And this marketing strategy paid off. It lured new customers in the world’s largest mobile-phone market.
Making the iPhone available in different colors also proved to be an effective effort. Gold colored variant emerged as the hottest seller especially to superstitious consumers in Asia as it symbolizes wealth and happiness. Or perhaps buyers just want their new phone to be distinguished from old models as many critics pointed out that there’s not really much new about the new offering.
Despite criticism of the lack of innovation in the new features of iPhone 5S, including fingerprint sensor and the affordability of lower end 5C, the new devices were still well received. Defending the company’s strategy, last Thursday, Tim Cook made a brash remarks by saying “We’re not in the junk business. There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers.”
What do you think of this initial success? How long will this continue? Share with us your thoughts.