Why Phablets Craze Is Not Mellowing?

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Certainly phablets craze is not mellowing down. And it appears that Nokia and HTC are joining the bandwagon of firms offering gigantic smartphones with screen sizes over 5 inches. It was reported by Reuters that Nokia’s launch of its new phablet is pushed to October launch in New York City. HTC, on the other hand is said to  showcase a 5.9-inch device to be launched this month or early October 2013.

HTC One Max is rumored to feature a fingerprint scanner. iPhone 5S is no longer the only one offering this technology.  Other reported specs are:

  • 5.9-inch full HD display screen, 1080 1920 resolution
  • 2.3GHz Snapdragon 800 chipset quad-core processor
  • 2GB of RAM
  • Android 4.3  JellyBean with Sense 5.5
  • 2.1MP front camera, 4MP Ultra pixel rear camera
  • NFC, Wi-Fi, Bluetooth 4.0
  • 16 GB of storage with micro SD slot
  • 3,300 mAh battery

In the recent years, phablets have proven to be more than just a fad. According to a report from research firm IDC, in the second quarter of 2013, phablets have sold as much as tablets and laptops combined in the Asia-Pacific region. A total of  25.2 million phablets were shipped, compared with 12.6 million tablets, and 12.7 million portable PCs.

Currently, Samsung is in the lead with roughly 50 percent of the phablet market. Analysts expect it continue with the recent launch of Galaxy Note 3. Two months ago, it also unveiled Galaxy Mega with variants 6.3 and 5.8 inches screen.

Before the year ends, it seems that the phablet demand will continue to soar.Several players like Sony, Lenovo, Huawei and Asus have rolled out their own phablets. LG is likewise reportedly working on its own versions. It remains to be seen whether this rumor is true.

Phablets have gained popularity due to its 2-in-1 functionality. It offers portability of a smartphone and a huge screen size of a tablet making it ideal for multimedia applications such as videos, ebooks and online games.

Apple, however, is not affected by the direction of its competitors. Its latest iPhone 5C and iPhone 5S  are still at 4.7 inches. It believes that that huge-screen sized smartphones are going away anytime soon.

What do you think of the phablets craze? It it staying or slowing down? Share your thoughts.

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